Anything and everything has some direct or indirect impact on people and their behaviours and responses. Globalisation, technological advancements, innovations and the different practices in different parts of the world have together completely changed the markets and so the consumers’ behaviours. These have brought in significant change in the financial behaviours of the consumers also and India is not an exception to this phenomenon. Rather India has been a pioneer in many changes these days especially after 2010.
All types of loan products were traditionally considered to be the last option and if possible were expected to avoid loan products as much as possible and financial institutions were always the last assort for the people. However, there is a significant change in the financial behaviour of Indian consumers over the last decade.