Entrepreneurship is an adventure which attracts so many but very few could actually commit themselves to it because of the uncertainty associated. There is an ocean of books on entrepreneurship by professors and many successful entrepreneurs on this subject with real life experiences and wisdom. So it is a question how this book is useful and stands in the ocean! Desh Deshpande is a serial entrepreneur having founded many successful start-ups. In this book summarizes those experiences by keeping the needs of the entrepreneurs in mind than academics. So the language is simple and the words have been used wisely to communicate the very subject very clearly but don’t offer a ready-made solution anything but advice as how to tread the water. It explains how and why a social entrepreneur needs to ensure the engagement with the general public and local participation for creating sustainable solutions as well as sustainable organizations.







